How we deliver
We develop and manage every aspect of your advocacy campaign. We’ll work with you to:
Ask the right questions
Winning your issue will require you to move through—or avoid—myriad obstacles.
Do you need to counter a strong opposition message?
Are there one or two important legislators who will make the difference at that first committee hearing?
Are there a few community influentials that need to be on your side?
Our strategies and tactics flow from the answers to these types of questions.
Develop the right message for the right audience
We start with the basics. We’ll craft the right message for the right people.
- Audience identification and targeting
- Message development
Deliver your message
Forbes estimates that the average person sees 30,000 brand messages every day. We’ll make sure that your message cuts through the clutter.
- Coalition development
- Grasstops and influencer outreach
- Stakeholder/member engagement
- Website development
- Social media management
- Social media advertising
- Native advertising
- Display advertising
- Petition campaigns
Build relationships with your advocates
Your advocacy efforts are only as strong as the relationships you build with the people advocating on your behalf. We’ll tell your story with personalized content.
- Social media content development
- Blog content development
- Email design and copy
- Video and animation
- Campaign analytics and optimization
Motivate your advocates to build relationships with decision makers
Building advocate relationships will help us find people willing to tell their story. Delivering personal communications to decision makers is what makes the difference.
- Phone call campaigns
- Personal letter writing campaigns
- Meeting coordination
- Advocacy event management
- Op-eds and letters to the editor