Thursday, 27 July 2017
I agree that campaign strategies ought to be like snowflakes. Each should have at least one unique aspect. But the strategy is only as good as the goal it's trying to achieve. Most organizations h…
Read MoreTuesday, 11 July 2017
This is a tough question to answer. Asking what an advocacy website should cost is like asking what a new car should cost without knowing if you want a Honda or a Tesla. So I’ll start by break…
Read MoreMonday, 26 June 2017
Engagement. It’s a nebulous, catch-all word in the advocacy world. It's neither good nor bad. It’s a necessary component to any issue campaign. But if you’re making an investment in a c…
Read MoreMonday, 12 June 2017
I talk a lot about the importance of mobilizing grassroots advocates to tell their stories to elected officials in personal ways—especially through letters and meetings. Every study of the most e…
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