Tuesday, 31 October 2017
I’ve been doing issues advocacy work for 17 years. And every year--I mean every single one--when our family gets together for the holidays I get the same question: “What is it that you do, exac…
Read MoreWednesday, 20 September 2017
Every issue campaigner is taught the same thing. To be effective, you must: Recruit Engage Mobilize In that order. It's simple. And, in today's communications world, totally wrong. …
Read MoreThursday, 27 July 2017
I agree that campaign strategies ought to be like snowflakes. Each should have at least one unique aspect. But the strategy is only as good as the goal it's trying to achieve. Most organizations h…
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